Hotel La Tour glazes it's way to opening

October 20th saw Hotel La Tour reveal it's new approach to hotel's with a corporate preview day as it counts down to opening in February 2012. The hotel will include 9 meeting and conference rooms for upto 120 guests together with it's Aalto restaurant, Alvar Bar and Cafe Ezra. The £24 million hotel is the chain's first hotel and reflects on Birmingham's status as second city and the increasing demand for hotel rooms in the city. Recent news that Event organisers vote Birmingham top UK regional city for third successive year shows the demand that Hotel La Tour will cater for with tourists and conference visitors. Birmingham has hosted all three party conferences in recent years and continues to attract conferences. Improvements to the NEC including the development of it's resorts world, NEC gambles on future success, and the redevelopment of New Street Station show the continuing regeneration of the city.

With the hotel nearing completion it is already having a positive effect on the surrounding area, providing a streetscape to Moor Street Queensway alongside the Masshouse development and providing a backdrop to the new city park, City Park (central) to Eastside.

With the Martineau Galleries scheme on hold due to the economic environment and nearly a decade to wait before movement on High Speed Rail, leaving empty plots of land near to the hotel, Central to high speed future - Birmingham to be heart of high speed future, it is important the City Council and other local landowners improve the surrounding environment with litter collection and environment improvements.

The hotel construction site from the 20th October.

Images of what the hotel will look like, reproduced from

Work is rapidly progressing with topping out due to happen in two weeks time. Photos of the hotel showing the installation of cladding and glazing from the 22nd October are shown below.


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