Short stay room for long term regeneration

It is hard to miss the number of new hotels and those under construction when walking around Birmingham City centre. New Travelodges are under construction on Upper Dean Street, Bedding down for Markets redevelopment, and Carrs Lane (the hotel here is due to open in November) while work is taking place refurbishing Cumberland House on Broad Street into a Hampton by Hilton Hotel. Meanwhile there are new hotels planned or under construction around the Greater Birmingham area.

Work progressing on the Upper Dean Street Travelodge adjacent to Birmingham Wholesale Markets which will be titled Birmingham Central Bull Ring hotel,

Are all these new hotels a sign of the continuing regeneration of Birmingham or a short term boost for the city that fails to replace jobs lost to industry. In August 2008 I wrote about a hotel report which showed Birmingham has 2,150 hotel rooms across the city with another 1,700 in Solihull and the NEC, Hotels continue to perform. Hotel prices have risen in Birmingham over the past month in contrast to most other UK cities with prices overall rising over the past year, Year-on-year UK Hotel Prices Up 14% | trivago reports.

Marketing Birmingham reports that between 2004-08 hotel occupancy decreased but the same period saw hotel room stock increase by 6.5% and bed spaces by 9%, Marketing Birmingham also note that a Birmingham STEAM report in 2008 highlighted there were 1.864m tourists in serviced accommodation drawing in revenue of £435m while accommodation supported 1,932 FTE workers and F&B supports 7,202 FTE workers. Hotels help to reduce unemployment while bringing in visitors and conferences. With 40% of UK conferences taking place in Birmingham an increase of hotels can be a major asset to encouraging more visitors.

Recently completed hotels include the Travelodge at Newhall Square, Squaring the Jewellery Quarter, a Premier Inn on Waterloo Street overlooking the Cathedral which refurbished an office block instead of previous plans for redevelopment of the block, and an Etap hotel at Birmingham Airport.

Meanwhile work continues on new hotels with work progressing on the £30 million refurbishment of derelict Cumberland House tower on Broad Street into a 285 room Hampton by Hilton hotel. The hotel will be run by Sanguine and will be the largest Hampton by Hilton in Europe and the fourth largest in the world, Sanguine ready for rebirth of city centre tower.

Work is also progressing on the new Indigo Hotel in The Cube, which includes a new Marco Pierre White restaurant occupying the top floor, in the top three floors of The Cube, The Hotel Indigo is a boutique style hotel concept by Intercontinental Hotels Group and will be owned and operated by Sanguine. Work started on site on the 4th January with all elements expected to open in August 2011,

Other hotel future developments include the new hotel development on Suffolk Street Queensway, Short stay to continued development, with an estimated start date of March 2011 and completion in 2013.

There is also the conversion of Snow Hill Plaza into a new 224-bedroom hotel with new-build conference and banqueting suite. The Snow Hill scheme is a development by Sanguine Hospitality and Bruntwood who own the block, The delayed hotel scheme at Edgbaston Mill adjacent to the cricket ground looks to be moving closer to being built too, Edgbaston Mill turns wheel.


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